Advertising on the Digital Billboard
Elanza Media™ utilizes advanced outdoor digital media technology , specifically LED based digital billboards that offers an opportunity to present advertising content without many of the constraints imposed by conventional static billboards. For the general public and consumers, Elanza Media™ provides an opportunity to view digital media content outdoors which is eye-catching, dynamic, appealing, educating, refreshing and easily viewable from a distance. Some identifiable benefits of the digital billboard are as listed below :
- Positioning of the digital billboard as the outdoor digital gateway and communications and control center providing digital media content
- Presenting content without many of the constraints imposed by conventional static billboards, thereby preventing “billboard burnout” (seeing the same image again and again)
- Bringing together Internet connectivity, informational and eye-catching content, client & consumer interaction, digital advertising and state-of-the-art technology.
- Leverage the functional utility and consumer familiarity with billboards – but now on a digital level through a large screen LED display, which can be of any size and can be viewable from a distance
- Content targeted to the consumer will be WYSIWYG (what you see is what you get), and changing at frequent intervals (typically every 6 secs)
- Create an ongoing consumer base with recurring revenues for the advertiser
The Elanza Media™ digital billboards are the most advanced and state-of-the-art digital billboard technology on the market, designed to provide a combination of speed, ease of use, durability and multiple functionality. Because it is broadband-enabled and supports multiple rotating content, its penetration into the consumer “mind-set” will be extremely high. With plans to launch digital billboards for any demographic market and of any shape or size, Elanza Media™ has the capability to maintain pace with advancements in technology.